On August 5, 6 & 7, the Jesus Army are hosting their annual youth event, RAW (Real & Wild), at Cofton Park, Birmingham.
As part of promoting the event and motivating all Jesus Army youth types to invite all their mates, we've started releasing a series of home-spun promo videos. Have a look at some of them here.
We've been calling them RAW virals, 'viral' being one of those neologisms that the web has spawned in recent years. Wikipedia defines viral marketing like this:
marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
Well, thanks Wiki. And there was me thinking viruses were nasty semi-living thingums that give you colds - or worse. (Having had a spate of people in our Christian community going down with a nasty chest virus, I find it hard to feel positive about anything viral.)
But, putting it simply, something is viral if it spreads. So we want these little vids to spread about from friend to friend - because we want as many people to get together at RAW as possible.
Because RAW's going to be a powerful event. It's about Jesus. It is, as the name suggests, a raw call to radical Jesus following.
So spread it. Get all your mates and get there.